Terms & Conditions

These Terms of Service (the Terms) constitute a binding agreement between you and Programmatic SEO B.V., a private limited company (besloten vennootschap) incorporated under the laws of the Netherlands, having its registered office at Brouwerijstraat 1, 7523 XC Enschede, The Netherlands (Programmatic SEO B.V., we, us or our). These Terms govern your access to and use of PSEO Builder, our self-serve software-as-a-service platform, including the marketing pages at https://www.pseo.nl/builder and the application available at https://app.pseo.nl (together, the Service).

By creating an account, clicking to accept these Terms, subscribing to a plan, or otherwise accessing or using the Service, you confirm that you have read, understood and agree to be bound by these Terms and by any documents expressly incorporated by reference, including our Privacy Policy. If you do not agree to these Terms, you must not access or use the Service.

If you are entering into these Terms on behalf of a company, organisation or other legal entity, you represent and warrant that you have the authority to bind that entity, in which case the words you, your and Customer refer to that entity. PSEO Builder is a business tool intended for professional and commercial use and is not directed at consumers.

PSEO Builder is one of two brands operated by Programmatic SEO B.V. The other brand, PSEO Agency, provides managed programmatic SEO services and is governed by separate terms. These Terms apply only to the self-serve PSEO Builder platform.

In these Terms, the following capitalised words have the meanings set out below. Other defined terms may appear elsewhere in these Terms.

• Account means the account you register in order to access and use the Service.
• Authorised User means an individual you permit to access and use the Service under your Account, including your employees, contractors and agents.
• Customer Content means all data, text, keywords, datasets, templates, URLs, configurations, files and other materials that you or your Authorised Users upload to, create within, generate using, or publish through the Service.
• Documentation means the user guides, help articles and technical materials we make available describing the features and proper use of the Service.
• Effective Date means the date on which you first accept these Terms or first access the Service, whichever is earlier.
• Fees means the charges payable for your Subscription and any additional usage or add-ons, as described at the point of purchase or in your Account.
• Intellectual Property Rights means all intellectual property rights worldwide, including copyright, database rights, trade marks, design rights, patents, trade secrets and know-how, whether registered or unregistered.
• Subscription means the paid plan you select that determines the features, usage limits and Fees applicable to your use of the Service.
• Subscription Term means the billing period (for example monthly or annual) for which you have subscribed, together with any renewal periods.

To use the Service you must be at least 18 years old and capable of forming a legally binding contract. By registering, you represent and warrant that the information you provide is true, accurate, current and complete, and that you will keep it up to date.

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account, whether or not authorised by you. You must not share credentials except as needed to provision Authorised Users in accordance with your plan, and you must ensure that each Authorised User complies with these Terms. You remain responsible for the acts and omissions of your Authorised Users as if they were your own.

You agree to take the following measures to keep your Account secure and to use the Service responsibly:

• Choose a strong, unique password and enable any multi-factor authentication we make available.
• Notify us promptly at info@programmaticseo.agency if you become aware of any unauthorised access to or use of your Account or any other breach of security.
• Ensure that the email address associated with your Account remains valid so that we can send service and billing notices.
• Do not impersonate any person or entity or misrepresent your affiliation with any person or entity when registering or using the Service.

We are not liable for any loss or damage arising from your failure to comply with these security obligations or from any unauthorised use of your Account that results from your acts or omissions.

PSEO Builder is a self-serve platform that enables you to plan, generate, manage and publish programmatic SEO pages and related content at scale. Depending on your plan, the Service may include features for connecting data sources, designing page templates, generating pages from structured data, configuring internal linking, managing metadata, and exporting or publishing content to your own websites and connected platforms.

The Service is provided on a software-as-a-service basis. We host and operate the platform, and you access it over the internet through the application at https://app.pseo.nl. You are responsible for obtaining and maintaining the equipment, internet connectivity, browsers and any third-party accounts (such as hosting, content management or search-engine webmaster tools) needed to use the Service.

We are continually improving the Service. We may add, modify, enhance, deprecate or remove features and functionality from time to time. We will not materially reduce the core functionality of a paid plan during a paid Subscription Term without offering you a reasonable alternative or a pro-rata refund where required by applicable law. Features described on our marketing pages or in the Documentation may evolve, and nothing in those materials constitutes a binding commitment to provide a specific feature indefinitely.

Access to paid functionality requires an active Subscription. The available plans, their features, usage limits and applicable Fees are described at the point of purchase within the Service or on https://www.pseo.nl/builder. By selecting a plan and providing a payment method, you authorise us and our payment processors to charge the applicable Fees.

The following terms apply to billing:

• Fees are charged in advance for each Subscription Term on a recurring basis (for example monthly or annually) according to the plan you select.
• Unless stated otherwise, Fees are quoted exclusive of value added tax (VAT) and other applicable taxes. VAT will be added where required at the applicable rate. Where you provide a valid VAT identification number and the reverse-charge mechanism applies, we will invoice accordingly.
• You are responsible for providing accurate billing and tax information, including any VAT number, and for keeping it current.
• We may engage third-party payment processors to collect Fees. Your use of those services may be subject to their own terms, and you authorise us to share billing information with them as needed to process payments.
• If a payment fails or is overdue, we may retry the charge, suspend or restrict access to paid features, and charge statutory interest and reasonable costs of collection as permitted by Dutch law.
• Usage that exceeds your plan limits may incur additional charges or require an upgrade, as described at the point of purchase.

We may change our Fees or introduce new charges. For existing Subscriptions, we will give you reasonable prior notice of any Fee increase, and the new Fees will apply from the start of your next renewal period. If you do not agree to a Fee change, you may cancel before it takes effect, as described in the section on Automatic Renewal, Cancellation and Refunds.

To ensure uninterrupted access, Subscriptions renew automatically at the end of each Subscription Term for a further term of the same length, at the then-current Fees, unless you cancel before the renewal date or unless your plan states otherwise.

You may cancel the automatic renewal of your Subscription at any time through your Account settings or by contacting us at info@programmaticseo.agency. Cancellation takes effect at the end of the then-current Subscription Term: you will retain access to paid features until that date, and you will not be charged for the following term. Cancelling prevents future renewals but does not, on its own, immediately terminate your right to use paid features within the current Subscription Term.

Except where required by mandatory applicable law, Fees are non-refundable and there are no refunds or credits for partial Subscription Terms, unused features, or periods during which your Account remained open but unused. Cancelling does not entitle you to a refund of Fees already paid for the current term.

Where we offer a free trial, we will describe its duration and conditions at sign-up. Unless you cancel before the trial ends, your Subscription may automatically convert to a paid plan and the applicable Fees will become due. We may modify or withdraw free trials at any time.

You agree to use the Service only for lawful purposes and in accordance with these Terms, the Documentation, and all applicable laws and regulations. You are solely responsible for your conduct and for all Customer Content you create, generate or publish through the Service.

You must not, and must not permit any Authorised User or third party to:

• Use the Service in any way that is unlawful, fraudulent, deceptive, defamatory, obscene, harassing, or that infringes or misappropriates the Intellectual Property Rights, privacy rights or other rights of any third party.
• Generate, publish or distribute spam, deceptive cloaking, doorway pages, hidden text, manipulative redirects, or other content or techniques designed to mislead users or to manipulate search engines in violation of their guidelines.
• Violate the published terms, policies or webmaster guidelines of any search engine, hosting provider, content management system, or other third-party platform with which you use the Service.
• Upload, transmit or generate any material that contains viruses, malware, or other harmful code, or that is intended to disrupt, damage or gain unauthorised access to any system, network or data.
• Attempt to gain unauthorised access to the Service, other users' accounts, or our systems or networks, or circumvent any usage limits, authentication, or security measures.
• Scrape, crawl, harvest, or use automated means to extract data from the Service except through interfaces we expressly provide for that purpose, or use the Service to scrape third-party sites in violation of their terms or of applicable law.
• Copy, modify, translate, create derivative works of, reverse engineer, decompile or disassemble any part of the Service, or attempt to derive its source code, except to the extent such restriction is prohibited by applicable law.
• Resell, sublicense, rent, lease, or otherwise make the Service available to third parties except as expressly permitted by your plan, or use the Service to build or assist a competing product or service.
• Use the Service to generate or publish content at a volume or in a manner that imposes an unreasonable or disproportionately large load on our infrastructure or that degrades the Service for other users.
• Use the Service in connection with content that promotes illegal activity, violence, or discrimination, or that is otherwise prohibited by applicable law.

You are responsible for understanding and complying with the rules of any third-party platform to which you publish, including search engines. We do not control and are not responsible for how third parties index, rank, treat or penalise content you create or publish using the Service.

As between you and us, you retain all right, title and interest in and to your Customer Content, including all Intellectual Property Rights in it. We do not claim ownership of your Customer Content.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, process, display, adapt and otherwise use your Customer Content solely to the extent necessary to operate, provide, maintain, secure and improve the Service, to enable the features you use (such as generating, exporting and publishing pages), and to comply with your instructions and with applicable law. This licence ends when the relevant Customer Content is deleted from the Service, except for residual copies retained in routine backups for a limited period or as required by law.

You represent and warrant that you own or have all rights, consents and permissions necessary to provide your Customer Content and to grant the licence above, and that your Customer Content and your publication of it do not infringe any third-party rights or violate any applicable law. You are solely responsible for the accuracy, quality, legality and appropriateness of all Customer Content and of any pages or other materials you generate or publish using the Service.

Where your use of the Service involves the processing of personal data, both parties will comply with the EU General Data Protection Regulation (GDPR) and Dutch implementing law (the Uitvoeringswet AVG, or UAVG). To the extent we process personal data contained in Customer Content on your behalf and under your documented instructions, we act as a processor and you act as the controller. That processing is governed by a data processing agreement that forms part of these Terms or is entered into separately, which sets out the subject matter, duration, nature and purpose of processing, the types of personal data and categories of data subjects, and the security measures and sub-processor terms that apply. Where personal data is transferred outside the European Economic Area, we put in place an appropriate transfer mechanism, such as the European Commission's Standard Contractual Clauses together with any supplementary measures required.

Our handling of personal data for which we determine the purposes and means, such as our own marketing and website data, is described in our Privacy Policy. To deliver the Service we engage categories of sub-processors, including cloud hosting and infrastructure providers, web analytics providers, CRM and communications tools, and payment processors. A current list of sub-processors is available on request and defined in a separate project-specific DPA.

You are responsible for maintaining your own backups of Customer Content where this matters to you. While we take reasonable measures to protect data, we are not a substitute for your own backup and record-keeping practices.

The Service, including all software, source code, object code, user interfaces, designs, templates we provide, workflows, text, graphics, logos, the names PSEO Builder, PSEO Agency and Programmatic SEO, and the Documentation, together with all Intellectual Property Rights in them, are and remain the exclusive property of Programmatic SEO B.V. and its licensors. Nothing in these Terms transfers any ownership of these rights to you.

Subject to your compliance with these Terms and payment of applicable Fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your internal business purposes during your Subscription Term. This licence does not include any right to use our trade marks or branding except as we expressly permit.

If you provide us with feedback, suggestions or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use and incorporate that feedback into our products and services without any obligation or compensation to you. We may collect and use aggregated and anonymised data derived from use of the Service (data that does not identify you, any individual or your Customer Content) to operate, analyse and improve our products and services.

We aim to make the Service available with a high level of reliability, but we do not guarantee that the Service will be uninterrupted, error-free, or available at all times. Access may be affected by factors outside our reasonable control, including internet and connectivity issues, third-party service failures, and events of force majeure. Unless a separate written service level agreement applies to your plan, the Service is provided without any committed uptime guarantee.

We may carry out scheduled and emergency maintenance. We will use reasonable efforts to perform scheduled maintenance at times likely to cause the least disruption and, where practicable, to give advance notice of maintenance that we expect to cause significant interruption. We may need to perform emergency maintenance without notice to protect the security or integrity of the Service.

Support is provided in accordance with your plan and our then-current support practices, typically by email at info@programmaticseo.agency or through in-application channels. Support levels, response targets and channels may vary by plan.

You acknowledge that search engine optimization outcomes depend on many factors outside our control, including the policies, algorithms and ranking decisions of search engines and other platforms, the competitive landscape, and the quality and nature of your own content and websites. We do not promise, warrant or guarantee any particular search engine ranking, indexation, visibility, traffic, conversion, revenue or other SEO or business result from your use of the Service. The Service is a tool, and results will vary.

The Service may interoperate with or allow you to connect third-party products, platforms and services, such as hosting providers, content management systems, analytics tools, data sources and search-engine webmaster tools. Your use of any third-party service is governed by that third party's own terms and privacy practices, and not by these Terms.

We do not control and are not responsible for third-party services, including their availability, accuracy, security, content or compliance with applicable law. If you choose to connect a third-party service, you authorise us to access and exchange data with it as needed to provide the integration you have enabled. We may suspend or remove an integration if a third-party service changes its terms, becomes unavailable, or poses a risk to the Service or its users.

Any links from the Service to third-party websites or resources are provided for convenience only and do not imply our endorsement of them.

You may stop using the Service at any time, unless officially signed in separate agreement, and may cancel your Subscription as described in the section on Automatic Renewal, Cancellation and Refunds.

We may suspend or restrict your access to all or part of the Service, with or without notice depending on the circumstances, where:

• You are in breach of these Terms, including the Acceptable Use section, or we reasonably suspect such a breach.
• Your use poses a security risk to the Service, to us, or to other users, or may cause harm or liability.
• Your Fees are overdue after we have requested payment.
• We are required to do so by law or by a competent authority.
• Your conduct could damage our reputation or the reputation of the Service.

We may terminate these Terms and your Account for material breach that you do not cure within a reasonable period after notice (or immediately for breaches that cannot be cured or that involve unlawful activity, security threats, or repeated violations). Either party may terminate these Terms if the other becomes insolvent, enters liquidation, or is otherwise unable to pay its debts as they fall due, to the extent permitted by applicable law. We may also discontinue the Service in its entirety on reasonable prior notice, in which case we will, where required, provide a pro-rata refund of prepaid Fees for the unused portion of your Subscription Term.

Upon termination or expiry of these Terms or your Subscription, your right to access and use the Service ends, and any licences granted to you under these Terms terminate. Sections that by their nature should survive termination, including provisions on intellectual property, confidentiality, disclaimers, limitation of liability, indemnification and governing law, will continue to apply.

For a limited period following termination, where the Service supports it, you may export your Customer Content using the export tools we provide. We recommend exporting any Customer Content you wish to retain before your Account closes. After the export period ends, we may delete or anonymise your Customer Content from active systems in the ordinary course, subject to deletion from routine backups over a limited retention cycle, and subject to any longer retention required or permitted by applicable law (for example for accounting, tax, or legal-defence purposes).

Termination does not relieve you of the obligation to pay any Fees accrued or due before the effective date of termination.

Each party warrants that it has the legal capacity and authority to enter into these Terms. You warrant that your use of the Service and your Customer Content will comply with these Terms and with all applicable laws.

To the maximum extent permitted by applicable law, and except as expressly set out in these Terms, the Service and all related materials are provided on an as is and as available basis, without warranties or conditions of any kind, whether express, implied or statutory. We specifically disclaim, to the extent legally permitted, all implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

Without limiting the above, we do not warrant that the Service will meet your requirements, that it will operate without interruption or error, that defects will be corrected, that the Service is free of harmful components, or that any particular SEO ranking, indexation, traffic or other outcome will be achieved. Nothing in these Terms excludes or limits any liability or warranty that cannot lawfully be excluded or limited under Dutch law.

Nothing in these Terms limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under applicable mandatory law, including liability arising from intent or deliberate recklessness (intent or deliberate recklessness).

Subject to the paragraph above, and to the maximum extent permitted by applicable law:

• We will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, goodwill, business, anticipated savings, or loss of or damage to data, in each case whether arising in contract, tort (including negligence) or otherwise, even if we have been advised of the possibility of such damages.
• We will not be liable for any loss of SEO rankings, search visibility, traffic, leads, or revenue, or for the acts, decisions, algorithms or penalties of any search engine or third-party platform.
• Our total aggregate liability arising out of or in connection with these Terms and the Service, however arising, will not exceed the total Fees actually paid by you to us for the Service in the twelve (12) months immediately preceding the event giving rise to the liability.

The limitations and exclusions in this section reflect the allocation of risk between the parties and apply even if any limited remedy fails of its essential purpose. You acknowledge that the Fees have been set in reliance upon these limitations.

You agree to indemnify, defend and hold harmless Programmatic SEO B.V., its affiliates, and their respective directors, officers, employees and agents from and against any claims, demands, proceedings, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or in connection with:

• Your Customer Content, including any claim that it infringes the rights of a third party or violates applicable law.
• Your use of the Service in breach of these Terms or in violation of any applicable law or third-party rights, including the rules of any search engine or platform.
• Any content or pages you generate, export or publish using the Service.
• Any breach by you or your Authorised Users of the Acceptable Use section.
• Any dispute between you and a third party arising from your use of the Service.

We will notify you of any such claim, allow you to control the defence and settlement (provided that any settlement that imposes obligations on us requires our prior written consent), and cooperate reasonably with you at your expense. This indemnity is in addition to, and does not limit, any other rights or remedies available to us.

Each party (the Receiving Party) may have access to non-public information of the other party (the Disclosing Party) that is designated as confidential or that reasonably should be understood to be confidential given its nature and the circumstances of disclosure (Confidential Information). Our Confidential Information includes the non-public aspects of the Service, including pricing not publicly listed, security measures, and the Documentation. Your Confidential Information includes your Customer Content and your non-public business information.

The Receiving Party will use the Disclosing Party's Confidential Information only to perform its obligations or exercise its rights under these Terms, will protect it with at least the same degree of care it uses for its own confidential information (and no less than reasonable care), and will not disclose it to third parties except to its personnel, advisers and sub-processors who need to know it and who are bound by confidentiality obligations no less protective than these.

These obligations do not apply to information that is or becomes publicly available without breach of these Terms, was lawfully known to the Receiving Party without restriction before disclosure, is lawfully received from a third party without restriction, or is independently developed without use of the Confidential Information. The Receiving Party may disclose Confidential Information to the extent required by law or by a competent authority, provided that, where lawful, it gives the Disclosing Party reasonable prior notice.

We may update these Terms from time to time, for example to reflect changes in the Service, in our business practices, or in applicable law. When we make material changes, we will provide reasonable notice, for example by email to the address associated with your Account or by an in-application notice, and we will update the effective date below.

Changes take effect on the date we specify in the notice. Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and may cancel your Subscription, in which case the cancellation will take effect as described in the section on Automatic Renewal, Cancellation and Refunds.

As described above, we may also change, suspend or discontinue aspects of the Service. We will handle such changes in accordance with the section on Description of the Service and Changes to Features.

These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, their subject matter or formation, are governed by and construed in accordance with the laws of the Netherlands, without regard to conflict-of-law rules. The applicability of the United Nations Convention on Contracts for the International Sale of Goods is excluded.

The competent courts of the Netherlands have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or the Service, without prejudice to any mandatory rule of law that would require a different forum.

• Entire agreement. These Terms, together with any documents expressly incorporated by reference (including the Privacy Policy and any applicable data processing agreement and order or plan details), constitute the entire agreement between you and us regarding the Service and supersede all prior agreements and understandings on that subject.
• Severability. If any provision of these Terms is held invalid or unenforceable, that provision will be modified to the minimum extent necessary, or severed, and the remaining provisions will remain in full force and effect.
• No waiver. Our failure to enforce any provision is not a waiver of our right to do so later, and any waiver must be in writing to be effective.
• Assignment. You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of assets.
• Force majeure. Neither party is liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control.
• Notices. We may provide notices to you by email to the address on your Account or through the Service. You may send notices to us at the contact details set out below.
• No partnership. Nothing in these Terms creates any partnership, joint venture, agency, or employment relationship between the parties.
• Language. These Terms may be made available in other languages for convenience, but the English version prevails in the event of any conflict, except where Dutch mandatory law requires otherwise.

If you have any questions about these Terms or the Service, or wish to send a formal notice, you can contact us using the details below.

• Legal entity: Programmatic SEO B.V.
• Registered office: Brouwerijstraat 1, 7523 XC Enschede, The Netherlands
• Email: info@programmaticseo.agency
• Phone: +31 (0) 85 060 1065
• VAT number: NL866274558B01
• KvK number: 93094299
• Marketing site: https://www.pseo.nl/builder
• Application: https://app.pseo.nl

Effective date and last updated: 29 June 2026.