As search engines transition into answer engines like ChatGPT, Perplexity, and Google AI Overviews, standard SEO is no longer enough. We optimize your digital footprint so AI models cite your brand as the authoritative answer.
What changes with AI search
Classic SEO is about ranking on a results page. AI search is about being cited in the answer the model gives. The optimization principles overlap but are not identical:
| Classic SEO | AI search optimization |
|---|---|
| Keywords drive ranking | Entities and topics drive citation likelihood |
| Backlinks signal authority | Mentions across the open web signal authority |
| SERP position is the goal | Being named in the AI answer is the goal |
| One winner per query | Often two to five sources cited per answer |
What we do
- Entity optimization: structured data, Wikipedia and Wikidata signals, knowledge graph alignment
- Citation building: getting your brand mentioned across the open web in the contexts that matter
- Answer engine content: writing content in the shape AI models prefer to summarize and cite
- Mention tracking: monitoring how often and how favorably AI platforms reference your brand
- Sentiment monitoring: catching incorrect or negative AI generated mentions before they spread