If a term keeps tripping you up, it is probably here. Abbreviations used across the docs link here automatically.

Core terms

Article
A blog-style post published into an existing CMS. Used in Integration campaigns.
Brand Identity
The reusable voice, audience, and visual kit.
Campaign
A batch of pages or articles produced together for one goal.
Country Partner
A reseller agency operating PSEO Builder in a specific country.
Index-safe publishing
Rolling out new URLs in small batches so Google does not crawl-but-not-index them.
Listener
A News Listener, a saved RSS / GNews filter that auto-drafts articles.
Matrix
The dataset that drives a Full Build template, rows × columns.
Page
A full URL generated from a template. Used in Full Build campaigns.
Project
One website inside a subaccount. Pins the CMS connection and brand identity.
PSEO
Programmatic SEO. Generating many landing pages from data + templates, instead of writing each one by hand.
Reusable Block
A template component (hero, FAQ, table) you can re-use across templates.
SEO score
0–100 score across 7 dimensions. Under 75 triggers an automatic refinement pass.
Subaccount
One end-customer brand. Holds projects, billing, team, brand identities.

Abbreviations

2FA
Two-Factor Authentication, a second login step (a code from your phone) on top of your password.
CDN
Content Delivery Network, a global cache that serves pages and images fast from a location near each visitor.
CPC
Cost Per Click, the average paid-search price for a keyword; a proxy for commercial intent.
CSV
Comma-Separated Values, a plain spreadsheet file. Used to import keyword lists and datasets.
CTR
Click-Through Rate, the share of people who click your result after seeing it in search.
DNS
Domain Name System, the records that point a domain at a server. Used when connecting a custom domain.
GA4
Google Analytics 4, Google's analytics platform. Connect it to tie traffic to conversions and revenue.
GEO
Generative Engine Optimization, optimizing content so it gets cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews), not just classic search.
GSC
Google Search Console, Google's free tool reporting impressions, clicks, and average position. Builder pulls this into Insights.
KD
Keyword Difficulty, an estimate (0–100) of how hard it is to rank for a keyword.
MCP
Model Context Protocol, an open standard that lets AI clients (Claude, Cursor) drive Builder as a tool.
RLS
Row-Level Security, database rules that keep every tenant's data isolated at the row level.
ROI
Return On Investment, revenue generated versus what you spent (credits + fees) to produce it.
RSS
Really Simple Syndication, a feed format. News Listeners subscribe to RSS feeds to find fresh stories.
SAML
Security Assertion Markup Language, the standard that powers most enterprise SSO setups.
SCIM
System for Cross-domain Identity Management, auto-provisions and de-provisions user accounts from your identity provider.
SCSS
A superset of CSS with variables and nesting; sometimes used when exporting template styles.
SERP
Search Engine Results Page, the page of results Google returns for a query. Builder's research reads the top results to decide what a page should cover.
SSL
Secure Sockets Layer, the certificate behind HTTPS. Builder provisions and renews these automatically for hosted sites.
SSO
Single Sign-On, log in to Builder with your company identity provider instead of a separate password.
TOTP
Time-based One-Time Password, the rotating six-digit code from an authenticator app, used for 2FA.
WOFF2
Web Open Font Format 2, the compressed font file format you upload for self-hosted custom fonts.