Programmatic pages share a template. Same hero, same FAQ, same footer. The body has to do the work.

Where uniqueness has to come from

  • The first 2-3 paragraphs (highest weight).
  • A unique data point per page, population, pricing, average rating, anything pulled from your dataset.
  • Local references, neighborhood names, landmarks, statistics.
  • A unique image (even if generated).
  • A different mix of internal links per page.

The 30% rule

Rough rule of thumb: at least 30% of the body should differ between any two pages. Below that you risk soft-duplicates.