If you have to pick one and only one starter campaign, this is how to choose.
Pick Full Build when
- You need many landing pages with shared design (city pages, comparison pages).
- You want a separate subdomain or subfolder.
- You do not have a CMS you love.
- You want to A/B test layouts independently of your main site.
Pick Integration when
- You already have a CMS (WordPress, HubSpot, etc.) you want to keep using.
- You are doing editorial content, not landing pages.
- You want the new content to live in the same nav and design as the rest of the site.
- You are running a news engine with daily drafts.