When output gets boring, do not crank the temperature. Walk this diagnostic.
The diagnostic
The journey
1
Is the audience too vague?
Replace "marketers" with "marketing director at a B2B SaaS company". Single biggest unlock.
2
Is the brand voice too long?
Brand voice over 200 words tends to dilute. Cut to one paragraph + 2 example sentences.
3
Are sources stale?
Check the Research tab. Are the pinned URLs ancient or off-topic? Replace.
4
Is the model wrong?
Try Claude if you are on GPT, or vice versa. One sometimes "gets" a topic better than the other.