Every Campaign you create is one of two types. Picking the right one up front saves a lot of rework later.

Full Build

You design a page template inside the Template Builder (hero, feature grid, FAQ, footer, whatever the layout needs) and load a dataset. The Builder generates one page per row. Each page is rendered as static HTML, fully styled, ready to deploy on your own domain or as a subfolder of an existing site.

  • Best for: marketplaces, directories, local-services, comparison sites, programmatic landing pages.
  • Output: 100s–10,000s of unique URLs with shared shell.
  • Publish target: PSEO hosting, a custom subdomain, or static export.

Integration

You generate individual articles and publish them into an existing CMS (WordPress, HubSpot, Shopify blog, etc.). Each article is one post, the look matches your existing site theme because the CMS renders it.

  • Best for: content marketing teams, SaaS blogs, e-commerce category guides, news-driven editorial.
  • Output: 5–500 articles published into your existing CMS.
  • Publish target: any connected CMS via OAuth.

You can mix them

It is common to have one Full Build campaign powering city pages and an Integration campaign producing blog posts at the same Project. Brand voice and style settings flow into both.