What you will need

To hit our sprint timelines, we ask clients to provide the following during the first week of onboarding. Most teams already have all of this; if you do not, we can help you put it together.

Systems access

Admin access to the tools we will be reading from and writing to.

• Your CMS or e‑commerce platform (WordPress, Webflow, Shopify, HubSpot, Contentful, or another)
• Google Search Console
• Google Analytics 4
• Your DNS provider, if we are setting up reverse proxies or subdomains

Brand assets

So your new pages look and feel like the rest of your site.

• Brand guidelines or a short style document
• Typography and hex codes
• A selection of high quality product images or logos we can place inside the templates

Tone of voice

So the AI generated content sounds like you, not like a chatbot.

• Two or three examples of content (blog posts, landing pages, or emails) that perfectly capture your brand voice
• A list of phrases or words you specifically want to avoid
• Notes on the audience: who they are, what they care about, and what level of expertise they have

Seed data (optional but helpful)

If you have proprietary databases, sharing them up front saves us a week.

• A CSV of your products, services, locations, or partner integrations
• Internal documentation about your industry or product nuances
• Examples of competitors whose page structures you admire (or want to outperform)