Business settings let you set defaults that flow down into every project and article inside this subaccount.

Business settings page (company info, defaults)
Subaccount-level business settings.

What you can set

FieldUsed for
Company name & legal addressInvoices, schema.org Organization markup.
Default time zoneScheduled publishing, reporting windows.
Default content languageThe language new articles draft in unless overridden.
Default target countrySERP region, currency, references.
Default editorial reviewWhether new articles need approval before publish.
Tax ID / VATAppears on Stripe invoices.

Inheritance

Anything you set here is the default for new projects. Each project can override individual fields. Each article inside a project can override again.