The PSEO Builder is the self-serve software side of PSEO. It's the same content generation, SEO, and publishing pipeline our agency runs on, packaged as an app you can use directly at app.pseo.nl.
In short
Who: in-house marketing teams who want to run PSEO themselves. What you get: a workspace, projects, AI-driven content generation, and one-click publishing to your CMS. Pricing: usage-based, no minimums. Free to start.
What you can do with the Builder
- Spin up projects from your website with auto-detected brand voice.
- Run keyword research and generate hundreds of article ideas in minutes.
- Build reusable templates visually, then let the Builder fill them at scale.
- Push finished content to WordPress, Shopify, HubSpot, Webflow, Contentful, or Storyblok.
- Track every article from keyword to published URL to ranking.
Agency or Builder, which path is right for you?
| Choose the agency if... | Choose the Builder if... |
|---|---|
| You want PSEO done for you, end to end. | You have a marketing team and want to operate it yourself. |
| You need strategy, templates, and ongoing optimization. | You're comfortable iterating templates and prompts. |
| You don't want to learn a new tool. | You enjoy hands-on, fast experimentation. |
| You want a single quarterly invoice. | You want usage-based pricing scaled to your output. |
Many clients do both: start with the agency to build the foundation, then operate it themselves through the Builder after handoff.
Where to go next
- Creating your account: get into the Builder in under a minute.
- Starting a new project: the project wizard from end to end.
- How content generation works: the full pipeline, step by step.
- Connecting your CMS: publish to WordPress, Shopify, and four others.