Search intent is the "why" behind a query. Builder classifies every keyword into one of four buckets and uses the result to pick a default page format.
The four buckets
| Intent | Example query | Default format |
|---|---|---|
| Informational | "how does programmatic SEO work" | Long-form article with TOC |
| Navigational | "PSEO Builder login" | Branded landing or shortcut page |
| Commercial | "best programmatic SEO tools" | Comparison article with table |
| Transactional | "buy PSEO Builder subscription" | Sales-ready landing with CTA above the fold |
Overriding
If Builder mis-classifies a keyword (it happens, especially for branded long-tails), tap the intent badge in the Keyword Mapper to override it. Your override is remembered the next time the same keyword appears.